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Continuing with the case: Community Blood Center of the Carolinas: Donations, Donations, Donations, Compose a full case analysis incorporating your work from your SWOT analysis

Continuing with the case: Community Blood Center of the Carolinas: Donations, Donations, Donations, Compose a full case analysis incorporating your work from your SWOT analysis this week. Use the following format for this assignment.

  • An introduction
  • Definition of the problem.
  • Identification of the stakeholders.
  • Identification of alternative solutions.
  • Evaluation of alternative solutions.
  • Solution chosen and how to implement it with the stakeholders.
  • Conclusion and reflection of this process.

To support your work, use the internet. Cite your sources in your work and provide references for the citations in A P A format.


RESOURCES NEEDED FOR ASSIGNMENT:

LINK TO CASE: https://www.wiley.com/legacy/wileychi/ginter/supp/Case_3.pdf


SWOT ANALYSIS::

Strengths:

  1. Collaboration: For the first time, ten hospitals in the Charlotte area collaborated to solve a shared problem, resulting in the formation of CBCC.
  2. Experienced Leadership: Despite challenges, the organization has had solid leadership, including Tom Hassett, who has been involved since the inception.
  3. National Network: Membership in America's Blood Centers, a nationwide association of 75 autonomous community blood centers, provides CBCC with access to information sharing and potential support.

Weaknesses:

  1. Low Donor Engagement: Despite the Red Cross's established presence in the area, the CBCC has difficulty acquiring contributors.
  2. Budget Constraints: The organization's ability to market itself and attract new donors was hampered by a reduction in its marketing budget.
  3. Rightsizing and Staff Reduction: Due to rightsizing, CBCC was obliged to reduce its workforce from 50 to 31, which may have an impact on service delivery and operational effectiveness.

Opportunities:

  1. Market Competition: According to the Premier study, lower costs in places with competition suggest that the CBCC has an opportunity to cut blood costs by providing competition to the Red Cross.
  2. Community Engagement: Projects such as the "100 Sponsors in 100 Days" campaign have the ability to engage the community and increase donor engagement.
  3. High School Outreach: One long-term strategy for building a consistent donor base is to target high school students as prospective future contributors.

Threats:

  1. Red Cross Dominance: The Red Cross's established position gravely jeopardizes CBCC's efforts to become the primary blood center in the area.
  2. Market Resistance: Companies and organizations that formerly supported the Red Cross may be hesitant to move to CBCC.
  3. Budgetary and Collection Goals: Achieving a 40% increase in collections on top of the September 2005 breakeven operations goal is a tough operational and financial goal.

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