Contractor, Farok. (2017). Molto Delizioso: Pricing and Profits Following Brexit Devaluation. W17205. London, ON: Ivey Business School Foundation.

1. Molto is struggling over whether it should the keep the price per coffee machines the same or increase it? Briefly, what are the key factors that might help determine the answer?
2. Identify two economic principles discussed in your managerial economics course that could help Molto give a clearer assessment of the current situation (i.e., elasticity, inflation).
3. What type of market structure do you think Molto competes in when its best decision depends on how its competitors might respond? Explain.
4. Regardless of whether Molto increases its price or keeps it the same, would an exchange rate movement causing a weaker Pound benefit or worsen profits for Molto?Explain.