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Contribution Margin by Segment The following information is for Olivio Coaster Bikes Inc.: North South Sales volume (units): Red Dream 50,000 66,000 Blue Marauder 112,000

Contribution Margin by Segment

The following information is for Olivio Coaster Bikes Inc.:

North South
Sales volume (units):
Red Dream 50,000 66,000
Blue Marauder 112,000 140,000
Sales price:
Red Dream $480 $500
Blue Marauder $560 $600
Variable cost per unit:
Red Dream $248 $248
Blue Marauder $260 $260

a. Determine the contribution margin for Red Dream. $

b. Determine the contribution margin for the North Region. $

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