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Contribution Margin Variance, Contribution Margin Volume Variance, Market Share Variance, Market Size Variance Sulert, Inc., produces and sells gel-filled ice packs, Sulert's performance report for
Contribution Margin Variance, Contribution Margin Volume Variance, Market Share Variance, Market Size Variance Sulert, Inc., produces and sells gel-filled ice packs, Sulert's performance report for April follows Units sold Sales Variable costs Actual Budgeted 290,000 300,000 $1,450,000 $1,513,000 636,300 552.500 Contribution margin 797,500 878,700 Market size (in units 1,250,000 1,200,000 Required: 1. Calculate the contribution margin variance and the contribution margin volume variance. In your computations, round the contribution margin per unit to three decimal places. Contribution margin variance Contribution margin volume variance 2. Calculate the market share variance and the market size variance. In your computations, round the unit contribution margin to three decimal places and round the market share percentage to one decimal place for example, .8439 would be rounded to 84.4%). Round your final answers to the nearest dollar. (CNA adapted) Market share variance Market size variance 81,200 Unfavorable 29,290 Unfavorable v 65,902.5 X Unfavorable 36,612.5X Favorable Feedback Check My Wark 1. Actual contribution margin versus expected contribution. The necessary calculation involves the actual quantity sold and the budgeted average unit contribution margin. 2. Consider the difference between actual market share percentage and budgeted market share percentage for this calculation. Other factors are involved as well. Also, in a separate calculation, actual and budgeted industry sales in units are factors
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