control ever the ant bicket prices. foad the frgutomerth Winter Run operates a Rocky Mountain ski resort. The company is planning its lift ticket pricing for the coming ski season. Investors woi $260,900,000 of assets. The company primarily incurs fixed costs to groom the runs and operate the lifts. Winter Run projects fixed cos about 710,000 skiers and snowboarders each season. Variable costs are about $12 per guest. Currently, the resort has such a favorabi control over the lift ticket prices. Read the reguirements. Requirement 1. Would Winter Run emphasize target pricing or cost-plus pricing? Why? Winter Run should emphasize a approach to pricing because it has been able to differentiate its ski resort from others in ti control over pricing. Of course, they still need to consider whether the price is within the range customers are willi Requirement 2. If other resorts in the area charge $90 per day, what price should Winter Run charge? Complete the following table to calculate the price Winter Run should charge per lift ticket. Requirements 1. Would Winter Run emphasize target pricing or cc 2. If other resorts in the area charge $90 per day, w charge? ket pricing for the coming ski season. Investors would like to earn a 10% return on investment on the company's and operate the lifts. Winter Run projects fixed costs to be $30,000,000 for the ski season. The resort serves per guest. Currently, the resort has such a favorable reputation among skiers and snowboarders that it has some ble to differentiate its ski resort from others in the area. Because of its good reputation, managers will have price is within the range customers are willing to pay. ter Run charge? uirements Id Winter Run emphasize target pricing or cost-plus pricing? Why? er resorts in the area charge $90 per day, what price should Winter Run ger $260,900,000 of assets. The company primarly incum fand costs to groom the nas and operato the ithi. Winter Ruin projects fieed cosis to be $30,000,000 for the ski sosson. Tho rescit serves about 710.000 skers and snowboarders oach season. Vanable costs are about $12 per guest. Currenfy, the resort has such a faverabie reputation among sklers and snowboarders that it has some control over the ift ticket prices. Read the recuitements Requirement 1. Would Writer Run emphasize target promg of cost-plus pricing? Why? contric coer pricing Of course, they stll need to consider whether the grice is wain the range customers ave willing to pay: Requirement 2. It other resorts in the area charge 590 per day, what price should Winter fiun charge? Compiete the following table to calculate the price Wintar Run should charge per tif nicknt. Requirements 1. Would Winter Pon emphasize tarpot pricing or cost-fius pricing? Wey? 2. If othet fesorts in the area charge $90 perday, what price should Winter foun charge
