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Convert profits into cash flows (and vice versa). Explain the importance of understanding the difference between profit and cash. Explain how to evaluate a company's

Convert profits into cash flows (and vice versa).  Explain the importance of understanding the difference between profit and cash. 

Explain how to evaluate a company's cash position by calculating appropriate liquidity ratios. 

Explain how to determine a company's financial structure by calculating appropriate gearing ratios.  

 

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