Question
Cora Corporation produces refrigerator units. The companys normal production and sales volume of Standard units is 3,500 units per month, and units sell for $890
Cora Corporation produces refrigerator units. The companys normal production and sales volume of Standard units is 3,500 units per month, and units sell for $890 each. The costs of manufacturing and marketing a Standard model are as follows: |
Variable manufacturing cost per unit | $ | 260 | |
Variable marketing cost per unit | 50 | ||
Fixed product cost | 350,000 | ||
Fixed period cost | 280,000 | ||
The company is considering diversifying the product line to include two additional models, Economy and Deluxe, which would sell for $750 and $890 per unit, respectively. The costs of manufacturing these new models are as follows: |
Economy | Deluxe | |||||
Variable manufacturing cost | 40 | % below Standard | $ | 515 | ||
Variable marketing cost | 5 | % above Standard | Twice Standard | |||
Total fixed product and period costs are expected to remain unchanged. Cora expects to sell 1,400 units of the Economy model and 1,150 units of Deluxe model per month. The company cannot expand its production capacity beyond its current level of 3,500 units. |
Required: |
1. | If Standard Model is the only product ,what would the Operating income be? |
2-a. | Suppose that a supplier is willing to supply 950 units of the Standard model at a price of $260 per unit. Also assume that the company can sell all that it can produce of the remaining two models. Should the offer of the supplier be accepted? | ||||
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2-b. | Which of the model should produced? | ||||||
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