Question
Cora Corporation produces refrigerator units. The companys normal production and sales volume of Standard units is 3,000 units per month, and units sell for $870
Cora Corporation produces refrigerator units. The companys normal production and sales volume of Standard units is 3,000 units per month, and units sell for $870 each. The costs of manufacturing and marketing a Standard model are as follows: |
Variable manufacturing cost per unit | $ | 240 | |
Variable marketing cost per unit | 40 | ||
Fixed product cost | 300,000 | ||
Fixed period cost | 240,000 | ||
The company is considering diversifying the product line to include two additional models, Economy and Deluxe, which would sell for $730 and $870 per unit, respectively. The costs of manufacturing these new models are as follows: |
Economy | Deluxe | |||||
Variable manufacturing cost | 42 | % below Standard | $ | 495 | ||
Variable marketing cost | 5 | % above Standard | Twice Standard | |||
Total fixed product and period costs are expected to remain unchanged. Cora expects to sell 1,200 units of the Economy model and 950 units of Deluxe model per month. The company cannot expand its production capacity beyond its current level of 3,000 units. |
Required: |
1. | If Standard Model is the only product ,what would the Operating income be? |
2-a. | Suppose that a supplier is willing to supply 850 units of the Standard model at a price of $240 per unit. Also assume that the company can sell all that it can produce of the remaining two models. Should the offer of the supplier be accepted? | ||||
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2-b. | Which of the model should produced? | ||||||
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