• Core products-sustainable eco-friendly boutique hotel.
• Facilitating products-refillable water bottles for each quest with filling stations around boutique hotel.
• Supporting products-e-bikes available for guests.
• Augmented products-rewards programs to earn free nights or products from coffee shop and cafe.

Explain why the selections above best represents the nature of the brand or image of the business.

Describe the brand and how the perception of the brand will be influenced by the above elements.