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Coronado sells books, movies, and magazines to a wide customer base. In a typical month, about 40% of its sales volume is from books, 40%
Coronado sells books, movies, and magazines to a wide customer base. In a typical month, about 40% of its sales volume is from books, 40% from movies, and 20% from magazines. The selling price and cost information for each of these product categories is as follows. In addition, Coronado incurs facility and administrative costs that average $23,500 per month. Your answer is incorrect. Find the weighted-average contribution margin per unit for this company. (Round answer to 2 decimal places, e.g. 15.25.) Weighted-average contribution margin $ per unit Determine how many units from each product category Coronado must sell to break even. (Round answers to 0 decimals, e.g. 15.) Books units Movies units Magazines units Coronado normally sells 2,800 books each month. Given the current sales mix, how many movies and magazines must it normally sell in a month? Books units Movies units Magazines units (d1) According to the contribution margin of each product category, which product contributes the least toward covering Coronado's overall fixed costs? (d2) Do you think this company puts a great deal of effort toward selling products in this category, or should it
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