Question
Coronado's currently manufactures art supplies, including markers. The marker sales generate total contribution margin of $85,800. Due to its fixed costs, however, that product line
Coronado's currently manufactures art supplies, including markers. The marker sales generate total contribution margin of $85,800. Due to its fixed costs, however, that product line currently shows a net operating loss of $9,400. If Coronados drops markers from its product categories, it will save $76,500 in direct fixed costs associated with the marker production activities. Should Coronados drop its marker product line? Why or why not? (Enter loss using either a negative sign preceding the number eg. -45 or parentheses e.g. (45).)
Keep Drop
Operating income $ $
Coronado's (should / should not) drop the marker product line.
The company will be (better off/ worse off) by $ if it drops the product line.
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