Corporate citizenship at IBM means more than philanthropy and community involvement. Clear goals for social impact are designated through efforts such as city infrastructure investments, and the initiative is also closely aligned with IBMs goals as a business. Business goals and ROI are clearly defined, tracked, and reported to senior management, further integrating the work into the business.IBMs commitment to corporate citizenship and social responsibility extends company-wide.

a. Define Corporate citizenship

b. Philanthropy is one the responsibility of CSR pyramid . Discuss on the CSR four responsibilities of IBM with Carrolls Pyramid

c. Imagine yourself being in the IBM R & D team . Research on the IBM responsibility for the Sustainable Development

d. Discuss on the framework of successful corporate citizenship

e. Good corporate citizens strive to conduct all business dealings in an ethical manner. Discuss the Ethical Business Behavior in Principles of corporate citizenship.

f. Explain The Clarkson Principles of Stakeholder Management