1. Corporate marketing must follow the Google 'search-and-connect' modelinstead of the General Motors 'produce-and-sell' model. Discuss.
2. To what extent do you agree or disagree that social networks and consumer-generated content are dangerous, and that brand messaging should be defined and conveyed only by marketers.
3. Discuss how the Marketers in this century should stop talking about banner marketing, or search marketing or social network marketing and focus on describing a marketing experience in terms of its consumer relationship outcomes, not its technology ormedia components.
4. Discuss how AI is transforming the future of Digital Marketing.