Corporate overview -15 points In this section, you should review how your company is positioned within the industry (i.e. is your company a market leader, innovator, laggard?). Other considerations for the overview would include the company's history and its position within the industry. Indicators to include here would include the company's mission and vision statement and the management predictions for their future performance. This part of the report will require research in addition to a review of the president's letter to the shareholders and other business publications, another place to look for information about the company is in the footnotes that accompany the company's annual report. Going to our example about Southwest Airlines you would want to include relevant information about their business model, such as their lack of many international flights, going to smaller airports, and being seen as an alternative to driving to a location. For United and American Airlines