Question
Corporate reputation you're the finance director of the crisis communication team of BIC company, BIC's stock dropped 30% after the lighter explosion accident. Using the
Corporate reputation
you're the finance director of the crisis communication team of BIC company, BIC's stock dropped 30% after the lighter explosion accident. Using the diminish response strategy, what would you say to your shareholders to convince them and keep their faith in you? what will be your strong message to them to make sure they trust you ?
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Operations And Supply Chain Management
Authors: F. Robert Jacobs, Richard Chase
16th Edition
1260238903, 978-1260238907
