Question
Corporate Responsibility (CR) is a form of corporate self-regulation that helps a company tomaintain active compliance with the law, ethical standards, and norms. CR strategies
Corporate Responsibility (CR) is a form of corporate self-regulation that helps a company tomaintain active compliance with the law, ethical standards, and norms. CR strategies encourage thecompany to make a positive impact on the environment and stakeholders including customers,employees, investors, communities, and others. "Customers" could be business customers buyingfrom a company ("B2B"), or consumers buying from the company ("B2C") ... or both. Select a company (domestic or international) that will be the basis for your research. Research the company's "track record" in the area of CR. Be sure to look at both their domesticas well as international reputation. ("Track Record" refers to the company's past performance,achievements, or failures.)1. Complete a written report that contains the following information (7 marks): A brief (one-paragraph) summary of the business you selected A "rank" or "grade" for the company's CR track record. Your focus here should be onthe company's "CR" reputation, not the company's "general" reputation which ismuch broader (ie: general reputation includes other concepts such as the company'sability to make consistent profits, etc.). Be sure to provide a source for the CRranking or grade you give (ie. a resource you used to help you determine yourranking) A description of one specific example of a corporate action that made a significantimpact on this company's ranking (be sure to include how this action impacted thecompany's ranking) As a customer (business customer, consumer, or both), how would this company'sapproach to CR influence customer purchasing decisions?2. It is vital to remember that data is meant to inform decision-making within a company.The biggest role of collecting, analyzing, and using data is to make better decisions acrossan organization. (3 marks) For the company you chose, provide one example of data the company uses andexplain how they currently use it (or could use it) to make better CR decisions Professionalism (grammar, spelling, format, APA citation adherence, etc.) (5 marks) provide references also along it
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