Corporate social responsibility (CSR) becomes nowadays part of the strategic thinking of organizations. The classical definition of CSR is 'the economic, legal, ethical, and discretionary expectations that society has of organizations at a given point in time'. However, practices of CSR were debatable as some scholars think they are only"Window Dressing"and not a real structural change. On the other hand, opposite group of scholars think that they are real and that CSR pays off.Discuss these opposite views showing whether you are with or against the current practices of CSR that Costa follows and suggest how Costa can improve these CSR practices.