Corporate Social Responsibility (CSR) calls for 1) companies to strive for balance between economic responsibility to reward shareholders with profits, 2) the legal responsibility to comply with the laws of the countries where it operates, 3) the ethical responsibility to abide by society's norms of what is moral and just, and 4) the philanthropic responsibility to contribute to the needs of society (Gamble & Thompson, 2011).

Almost all of a firm's activities have either a positive or negative effect on society. In the face of scarce resources, climate change, and increasing population, organizations are realizing the impact their decisions have on the global environment.

The Research Assignment requires students to conduct competitive research on an assigned multinational corporation and determine the current strategic options and opportunities for the company as well as the impact of corporate social responsibility and their impact upon strategic formulation.

Assignment Tasks:

Research the current strategic options and opportunities for any multinational corporation

Provide a brief history of the company, including a summary of the code of ethics.

Evaluate the triple bottom line:

People - How does the company benefit, or not benefit, society/employees

Planet - How does the company benefit or not benefit, the environment

Profit - How does the company benefit or not benefit, the shareholders

Do you believe this company is an ethical company, why or why not

Generate at leastthree new strategic CSR options for the firm that would enhance the CSR of the organization.

and add 5+ references