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correct the pitfalls in question constructions . Incorrect ordering of questions Q7. How would you rate the scent of lotion X? Q8. What do you

correct the pitfalls in question constructions

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. Incorrect ordering of questions Q7. How would you rate the scent of lotion X? Q8. What do you think of lotion X? Improvement: . Double-barreled questions "Does your department have a special recruitment policy for ethnic minorities and women?" Improvement: . Sensitive or Threatening Questions "Do you steal office supplies? Yes No Improvement: * Unrealistic questions "What brand of perfume do you think you will be using three years from now?" Improvement: . Incompleteon-exhaustive listing "Did you learn about the brand from TV, radio, newspaper, or friends?" Improvement: . Biased Wording "Do you think that decent, low-cost funerals are sensible? Improvement

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