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Correlations Intention to purchase Price Service Quality Intention to purchase Pearson Correlation 1 .823 ** .899 ** Sig. (2-tailed) .000 .000 N 142 142 142

Correlations

Intention to purchase

Price

Service Quality

Intention to purchase

Pearson Correlation

1

.823**

.899**

Sig. (2-tailed)

.000

.000

N

142

142

142

Price

Pearson Correlation

.823**

1

.791**

Sig. (2-tailed)

.000

.000

N

142

142

142

Service Quality

Pearson Correlation

.899**

.791**

1

Sig. (2-tailed)

.000

.000

N

142

142

142

**. Correlation is significant at the 0.01 level (2-tailed).

  1. Based on the Pearson correlation findings above, interpret the data critically with appropriate and relevant discussion

  1. As a marketing officer in the hospitality industry, it is imperative to critically analyse the relevant practises or strategies based on the correlation findings. Support your answer with relevant discussions.

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