Cory Rogers was happy to call Nick Thomas to inform him that Auto Concepts survey data were collected and ready for analysis.Cory, wanting to get a feel for what the data looked like, asked his data analyst Celeste Brown to do some descriptive analysis to reveal basic patterns and gain an understanding of the variability in the data.The dataset sample represents American households, and it includes owners as well as non-owners of vehicles because the market for the new vehicles to be developed and marketed by Auto Concepts will not "hit" the market for 3 to 5 years.

Part 1 (15 pts):What type of statistical test would you use to find the answer to questions 1-6?This part is due and to be submitted to the dropbox labeled Chapter 12 Part 1 by Thursday, April 2 by 11:30pm

Part 2 (25pts):Evaluate the SPSS output (will be available at 12:00 midnight April 2) and answer questions 1-6 using the provided data.This part is due Tuesday April 7 by 11:30pm.

1.What is the demographic composition of the sample - meaning how would you describe your sample from a demographic viewpoint?Percentage test

2.How do respondents feel about global warming and gasoline emissions?

3.What type of automobile model is the most desirable to people in the sample?What type is the least desirable? Frequency test

4.Describe the "traditional" media usage of the respondents in the sample.Hint:where, within each type of traditional media are your respondents obtaining their information?Traditional media is defined as TV, Radio, Magazine and Newspaper.

5.Describe the social media usage of the respondents in the sample.

6.The Auto Concepts principals believe that the desirability on the part of the American public for each of the models under consideration is the following:

VEHICLE MODEL TYPE

DESIRABILITY*

1-seat all electric

3

4-seat all electric

4

4-seat gasoline hybrid

4

5-seat diesel hybrid

3

5-seat standard size gasoline

2

*Measured on 1-7 scale

Hint:The executives believe the desirability response for each model is as listed - statistically are they correct.Another word for belief in research is hypothesize.