Coscto Kirkland branding strategy. There are several topics you can explore in the forum. Contrast the branding strategy between Costco and Walmart and contrast Sam's Club approach with respect to Walmart. You can also compare and contrast with Campbell's approach. The academic learning that I expect in your discussions are a) significance of brands (brand value, brand reputation) from the customers perspectives; b) brand boundaries, c) Corporate brand versus product (product category) brand, d) branding risks and benefits associated with a single brand, or in contrast to multiple brands (Walmart and Campbell)