Cost $50,998 

Impressions 2,125,332

Clicks ?

Conversions / Orders

234 Revenue $319,943

Ad 2

Cost $22,849

Impressions 623,365

Clicks ?

Conversions / Orders 115

Revenue $120,824

1) If the CTR on Ad 1 is 1.58% and 1.56% on Ad 2, how many clicks have they each received?

2) If our goal was to maximize orders, which ad would you pause and why?

3) If our goal was to maximize revenue, which ad would you pause and why?

4)If the CPM's were the same between the two ads, what would Ad 2's ROAS and CPA be?

5) Besides CPM, what metric is the primary driver of the difference between these two ads?

6) What are some potential optimizations we could make to try improve Orders and Revenue?