Cost of Common Stock (cont.) Duchess Corporation wishes to determine its cost of common stock equity, rs. The market price, PO, of its common stock is $50 per share. The firm expects to pay a dividend, D1, of $4 at the end of the coming year, 2016. The dividends paid on the outstanding stock over the past 6 years (2010-2015) were as follows: Year 2015 2014 2013 2012 2011 2010 Dividend $3.80 3.62 3.47 3.33 3.12 2.97