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Cost per Unit ($) 1.85 Unit Selling Price ($) 5.76 Total Sales Revenue (S) Variable Cost per Unit (S) 10 Units Sold Drugstore Units Sold

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Cost per Unit ($) 1.85 Unit Selling Price ($) 5.76 Total Sales Revenue (S) Variable Cost per Unit (S) 10 Units Sold Drugstore Units Sold Website ) Units Sold Grocery Store 611,979 Marketing Spending ($) 2,350,000 23,500,000 1,427,951 2,039,931 Market Sales Revenue ($) 175,000,000 The Market for Shampoo (General) Total Shampoo Market Unit Sales Consumers (#) 35,000,000 105 million (US) Total Population (#) 350 million (US) LusterLast Stats Unit Revenue Sales LusterLast Purchasers ($) 23,500,000 15 million Cost per Unit ($) 1.85 Unit Selling Price ($) 5.76 Total Sales Revenue (S) Variable Cost per Unit (S) 10 Units Sold Drugstore Units Sold Website ) Units Sold Grocery Store 611,979 Marketing Spending ($) 2,350,000 23,500,000 1,427,951 2,039,931 Market Sales Revenue ($) 175,000,000 The Market for Shampoo (General) Total Shampoo Market Unit Sales Consumers (#) 35,000,000 105 million (US) Total Population (#) 350 million (US) LusterLast Stats Unit Revenue Sales LusterLast Purchasers ($) 23,500,000 15 million

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