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Cost pressure from international competitors pushes companies toward greater scale and efficiency. But some products must also meet local customer needs. Preference for soap scents,
Cost pressure from international competitors pushes companies toward greater scale and efficiency. But some products must also meet local customer needs. Preference for soap scents, for example, diffe
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Management
Authors: Warren R. Plunkett, Gemmy S. Allen
10th edition
1111221340, 978-1111221348
