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Cost to reach a prospect $0.60 Average response 1.10% Average Initial Order $70.00 Average Initial COGS% 50% Initial Fulfillment Cost $7.00 What is the Initial

Cost to reach a prospect $0.60

Average response 1.10%

Average Initial Order $70.00

Average Initial COGS% 50%

Initial Fulfillment Cost $7.00

What is the Initial Investment per Customer?

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