. Cost=$0.50 and also that the fixed cost of having a male and female version is about the same as having a gender-neutral version. The consumer's reservation price for a health&beauty version of the product is the higher of the reservation prices they have for the health version and the beauty version, i.e., reservation price (health&beauty) = Max {Reservation Price (Health), Reservation Price (Beauty)} What is the best price for Kelly to charge if she has: 1. only one health&beauty version of the product 2. two versions of the product: a health-specific version and a beauty-specific version Exhibit 2 Quantifying when to offer separate health and beauty versions versus only a combined health&beauty version To be filled in by students: Scenario Reservation price Reservation price Contribution with 1 Contribution with 2 for men for women product that claims versions: 1 health and 1 (number of men) (number of women) both health and beauty beauty benefits Scenario 5 $5.00 (60) for $5.00 (100) for health, $0.00 for beauty, $0.00 (100) beauty for health $3.00 (40) for beauty, $1.50 for health A large fraction of men with RP=$5.00