Costa Coffeehouse chain are owned by Coca-Cola group. Acquisition and Integration should yield benefits and reduce inefficiency of firms' operations. Discuss this statement and analyze the benefits which may be enjoyed byCosta through its Acquisition by a strong well-known brand 'Coca Cola'.

50 YEARS 1971 PASSION AND DEDICATION 2021 . IN ONE CUP . . .. ........ Sergio and Bruno The first Costa store . . . . . . . . . . . Costa open their 1971 COSTA COFFEE opens on Vauxhall wholesale business -0- Bridge Road, London in London ... sta 1981 . . . . ... .. COSTA - ABC- The first international Foundation store opens in Dubai LANGE A CHILL 1999 The Costa Foundation launches as a registered charity focused on improving the social and economic welfare of coffee-growing communities. 85,000+ children have benefited since. The At-Home 2006 COSTA Costa Coffee launches in the UK Rainforest Alliance 2007 Certified farms start supplying Costa Coffee The Coca Cola Company with beans - Costa Coffee becomes part of the - - 2008 : . .. .. ... Coca-Cola family RFA certified coffee ensures compliance with rigorous standards for protecting wildlife, natural habitat, workers' rights . . . . . . . .. . . . . .. . . . .... 2019 and local communities It took . . . . . . .. .. . .. . ... . ..... ......... ... .. . . . . .. .. ... .. 112 ATTEMPTS . . . . . . Coca-Cola HBC brings the to achieve the Costa 2020 COSTA COSTA COSTA great taste of Costa Coffee Coffee Signature blend to its first European markets and Russia