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Costco, Dollar General, McDonald's, Southwest Airlines, Walmart produce and sell goods and services more efficiently than the competition. These companies have access to plentiful, good
Costco, Dollar General, McDonald's, Southwest Airlines, Walmart produce and sell goods and services more efficiently than the competition. These companies have access to plentiful, good raw materials, cheaper labor sources, better information, or other technologies. The cost savings are passed along to customers in the form of low prices. According to Michael Porter these companies use a ______ strategy. a. cost leadership b. focused c. SWOT d. differentiation
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