Cost-plus, target return on investment pricing. ChockAttackmakes candy bars for vending machines and sells them to vendors in cases of 30 bars. Although ChockAttack makes a variety of candy, the cost differences are insignificant, and the cases all sell for the same price. ChockAttack has a total capital investment of $12,000,000. It expects to produce and sell 450,000 cases of candy next year. ChockAttack requires a 12% target return on investment. Expected costs for next year are shown below:

Variable production costs $4.00 per case

Variable marketing and distribution costs $1.50 per case

Fixed production costs $435,000

Fixed marketing and distribution costs $800,000

Other fixed costs $250,000

ChockAttack prices the cases of candy at full cost-plus markup to generate profits equal to the target return on capital.

Required:

1.What is the target operating income?

2.What is the selling price ChockAttack needs to charge to earn the target operating income? Calculate the markup percentage on full cost.

3. ChockAttack is considering increasing its selling price to $13 per case. Assuming production and sales decrease by 6% calculate ChockAttack's return on investment. Is increasing the selling price a good idea?