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Cotrone Beverages makes energy drinks in three flavors: Original, Strawberry, and Orange. Company is currently operating at 75 percent of capacity. Worried about the company's

Cotrone Beverages makes energy drinks in three flavors: Original, Strawberry, and Orange. Company is currently operating at 75 percent of capacity. Worried about the company's performance, the company president is considering dropping the Strawberry flavor. If Strawberry is dropped, the revenue associated with it would be lost and the related variable costs saved. In addition, the company's total fixed costs would be reduced by 15 percent.

Segmented income statements appear as follows:

Product Original Strawberry Orange
Sales $ 32,600 $ 42,300 $ 50,900
Variable costs 22,820 38,070 40,720
Contribution margin $ 9,780 $ 4,230 $ 10,180
Fixed costs allocated to each product line 5,300 6,600 7,900
Operating profit (loss) $ 4,480 $ (2,370 ) $ 2,280

Required:

a. Prepare a differential cost schedule.

Status Quo

Alternative:

Drop Strawberry

Difference

(all lower under

the alternative)

Revenue

Less: Variable costs
Contribution margin
Less: Fixed costs
Operating profit (loss)

b. Should Cotrone drop the Strawberry product line?

Yes
No

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