Could a Blockbuster type of shop re-enter this arena; i.e., a storefront where consumers go to pick up and drop off DVDs, or is that customer model now defunct? If you could imagine it, what would you recommend they do? If not, imagine you were to design an entertainment provider from scratch (movies and video games, mostly), what would it look likeSTP and 4Ps? What elements in the 5Cs are likely to be most relevant to address in the near future?