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Could the fanaticism of the most enthusiastic fans of Beyonce cause other fans on the Beyonce fan spectrum to be less public about their support?
Could the fanaticism of the most enthusiastic fans of Beyonce cause other fans on the Beyonce fan spectrum to be less public about their support? How could a celebrity and his or her marketing team deal with this conundrum?
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The Mckinsey Way
Authors: Ethan Rasiel
1st Edition
0070534489, 978-0070534483
