Could you give me some suggestions? Thank you very much.

Condition: You are permitted to make inferences: Explain either Gino's, Brett's, or Alex's decision-making process to demonstrate your knowledge of the 'cost benefit risk analysis' ensure you have some reference to Maslow's Hierarchy of needs.

Scenario

Gino, Brett, and Alex have been mates since school. A couple of times a year gather to watch an Australian Football League [AFL] game and have a bar-b-que and a few social drinks. Gino and Alex are passionate West Coast Eagles supporters; however, Brett is a Richmond Tigers' supporter - just like his Dad and Grandad. it may seem strange but they all wear their club colours to the 'gathering.

Gino is a plumber and Brett is an electrician - Alex , like many Australians, refers to them as 'tradies'. Alex. on the other hand, works in an insurance broker's office, and Gino and Bret refer to him as a 'pen pusher. As is the nature of Australian humour there is a fair bit of good natured 'banter' between the three mates.

Gino and Brett have 4X4 dual cab utilities; this allows them to meet both their private and work needs. The 4x4 dual cab utility [utes]category has increased in recent years and is now a dominant category. lt is popular with tradespeople, however, it is also popular with caravaners, campers and off-road explorers.

During the half-time break the conversation turned to what vehicles they would purchase next. Alex has little choice as he has a work vehicle at the moment it is a Toyota camry Hybrid - his boss makes the decision so he has no real input. The Toyota Camry is a lovely car to drive and as the car is leased {including all service costs} his boss makes a value decision on the best most reliable car at the lowest overall otal cost. To be part of the conversation Alex states that- lf he had the money and the choice it would be a vintage Ford Mustang. Recently, Alex and his Dad attended the National Mustang Gathering at Gloucester Park in Perth - around $10.5 million dollars worth of cars were on display. The Mustangs ranged from the 1960s to 2021.Alex and his Dad have floated the idea about having a 'Sunday car. That way they could hang out and have some father and son time - a 1964 Ford Mustang is top on their list -red.

Gino is a little conflicted- he has been loyal to Holden - a GM brand, however, as Holden are no longer manufacturing and retailing of the brand has finished he is looking for a new brand [see the e-book on self].Alex said that it is the same for the Toyota Camry, they used to be made in Australia but that is no longer the case. Gino states that, in his opinion Holden's problem was that the brand promise was around being Australian and he bought into doing the right thing. Whereas Toyota Camry brand promise was on reliability so country of origin was not the issue. They all agree and discuss this a little further, until Gino states that he likes the look of the Mitsubishi 4x4 dual cab ute, he has a mate who has accessorised his and it looks good enough to go out in the evenings, go bush or beach on the weekends. Alex asks are you sure? l perceive the Mitsubishi ute as a poor man's Toyota Hi Lux' Gino recognising that Alex has developed loyalty to the Toyota brand says you might be right but the Toyota Hi Lux may be out of my price range.'

Brett agrees that today's Mitsubishi is a far cry from a few years ago, however, he fancies updating his 2014 VokSswagon Amarok 4X4dual cab diesel with a new model. Gino asks if he feels the VolkSwagon scandal has impacted on his attitude to Vokswagon. Brett states that at first, he was annoyed because he trusted VolkSwagen and he felt let down, but, the car is good, it has been extremely reliable and has reasonable running costs - plus, he read somewhere that other car manufacturers were also behaving badly, and some had also received fines. Alex asks why are they procrastinating and Brett states that the new model is very similar to his present model and he wants the new car to be a completely different experience [not just a change of colour and a few new tech apps]. Then Brett adds, that as a subcontract electrician he is concerned that a few large building companies had recently gone into liquidation and he is worried that he may be effected.

Gino states that the third quarter of footy is about to start they take up their usual positions in the TV room - an advertisement for Toyota Hi-Lux 4X4 comes on the screen and Gino states maybe l will take a Hi-Lux for a test drive. Alex states if you can afford a Hi Lux may be the Ford Ranger might be worth a test drive - Brett adds that there is a new Nissan Nivaro and that should also be considered.

They all have their mobile phones in their hands - who said men can't multi-task!