COULD YOU PLEASE ANSWER ALL THE QUESTION GIVEN USING MARKETING CONCEPTS?

PLEASE USE THE MARKETING CONCEPTS AND INTERNET, WEBSITES AND JOURNAL ARTICLES AS REFERENCES.

Q1) could you answer by Identifying and explaining the three levels that make up a proposition

Q2)could you answer by describing the three types of convenience goods and could you give 5 examples to illustrate each of them.

Q3)Could you explain what the product life cycle is and explain what are the key characteristics that make up each of its stages.

Q4)Could you draw the spectrum of product-services combinations and explain its main characteristics.

Q5) Define market segmentation and explain the STP process.

Q6)Could you answer by explaining which market segmentation bases might be most applicable to the following?

a)A fashion retailer segmenting the market for childrenswear

b)A commercial radio station specializing in dance music and celebrity news or gossip

c)A Swiss chocolate manufacturer supplying multiple retail grocers and confectionery shops across Europe (For example, Godiva)

d)Rakbank in Dubai, United Arab Emirates, when segmenting the market for its credit card

e)The Tunisian tourist board when targeting holidaymakers in Germany

Q7)Could you make a one-line description of the attributes and benefits that are attractive to target consumers for offering with which you are particularly familiar (for example Apple in the computer category or Samsung in the phone category), and which you could explain how these benefits and attributes are different from those of competitors? (Make a positioning statement)

a) Could you describe the target market segment by including the characteristics that define the segment (for example: demographic, psychographic, geographic, or behavioral)

b) Could you explain what are your reasons for believing that the attributes or benefits of your positioning statement are important for your target segment?

Q8)Could you explain the different types of intermediaries and their roles in the marketing channel? Could you answer by explaining the benefits and limitations and the importance of the intermediaries?

Q9)Could you explain the different marketing channels' structure and their core characteristics?

Q10)How would you go about determining the price sensitivity of your customers in the following scenarios?

a)You are a hotel marketing manager and you want your hotels to operate at a full capacity throughout the week, including weekends and weekdays

b)You are the pricing manager for a corporate legal services firm and you want to utilize all your lawyers up to 80 percent of capacity (leaving the 20 percent for business development and administration)

c)You are the financial director for an airline company and you want your company planes to operate at 80 percent capacity during the off-peak season.

Q11)Could you explain how customers perceive price and explain the cost, competitor, demand, and value-oriented approaches to pricing?

Q12)Could you describe the customer insight process and the role of marketing research within it?

Q13) could you identify and explain what type of research (that is, casual, descriptive, or explanatory) should be commissioned in the following mentioned:

a)The management of UAE airline Ethihad wants to measure passenger satisfaction with the flight experience

b)Nintendo wants new ideas for online games or a youth audience

c)Spanish fashion retailer Zara wants to know what levels of customer service are offered at its flagship stores

d)Procter & Gamble, maker of Ariel detergent, wants to test a new packaging design for six months to see if it is more effective than the existing version. fifty supermarkets have been selected from one key P&G account. in 25 of them, the new design is to be used; in the other 25, the existing version.

Q14)could you answer by explaining the processes and psychological concepts involved in human perception, learning, and memory in relation to understanding consumer choice (include classical conditioning, operant conditioning, and social learning)

Q15)could you explain the consumer product acquisition process

Q16)could you describe and explain the purchasing process you might use to purchase the following using the consumer product acquisition model

a) A chocolate bar (for example Snickers or Cadbury's Dairy Milk in the UK)

b)A tablet computer to help you write essays and in group work for your marketing course.