could you please clarify this project given?

This is due tomorrow.

Bloomberg BusinessWeek (BBW) Current Events Assignment SB101 - Sections 9, 12, and 15 Throughout the semester, you have been asked to keep abreast of current events in the world of business by reading Bloomberg BusinessWeek magazine. For this individual assignment, choose from one of the major topics that we have discussed in class (e.g., mergers and acquisitions, marketing, business ethics) and write a two-three page research paper discussing current business events related to the topic. Your research must: Reference two or more companies. Include at least three articles including at least one article from Bloomberg Businessweek. o You may also refer to articles from The Wall Street Journal and The New York Times. o Sources other than Bloomberg BusinessWeek, The Wall Street Journal, and The New York Times may not be used for this assignment. Reference articles that have been published within the past six months. Structure your discussion as follows: 1. Introduction (include this subheading, and those which follow, in your paper) Indicate the topic that you are addressing (e.g., mergers and acquisitions) and briefly summarize the business event(s) that you are referencing (based on the articles you have chosen). 2. Analysis Compare and contrast how the companies approached the situation (e.g., how did two companies handle an ethical issue differently; how did three companies differ in how they set their marketing strategy within an industry). Note this section is based on the facts outlined in the articles that you have read. 3. Discussion Discuss in detail how the situation was handled by the companies, and the strengths/weaknesses of the approach, based on what you have learned in SB101. Would you have done anything differently if you were the manager in charge of the situation? Note this section is reflects your opinion which is supported by your knowledge of the business topic. 4. Conclusion Briefly discuss the conclusions you have drawn from your research on the topic that you chose for this assignment. - Continued on next page - 2 Format: Your paper must follow this format: Heading including your name, SB101, section, and date Double-spaced Times New Roman, 12 point font Maximum length - three pages Cite your sources (in-text and in a reference list at the end of your paper) using APA Style. For details, refer to sources such as The Little Bobcat Handbook or https://owl.english.purdue.edu/ Number the pages, and be sure to staple them together! Grading: You can earn up to 100 (unweighted) points for this assignment. This assignment is weighted 10% when your weighted average is calculated. Your grade is based on the following criteria: Completeness of research (20 points) At least three, relevant articles At least one article from Bloomberg BusinessWeek Other articles from approved sources Introduction (15 points) Complete, brief summary of articles chosen Analysis (20 points) Compares and contrasts actions taken by companies Facts from the articles are used to support the analysis Discussion (20 points) Detailed discussion clearly outlines how the situation was handled by the companies and the strengths/weaknesses of the approach Concepts and terminology learned in SB101 support the opinion stated in this section Conclusion (15 points) Brief, yet complete, conclusion supported by analysis and discussion Professionalism (10 points) Neatly formatted No typos, misspelled words, or grammatical errors Writing is concise and clear Pages are stapled