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Could you please explain the performance of the company and how it can affect it in the future? EXHIBIT 1: BEYOND MEAT CLOSING SHARE PRICE

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Could you please explain the performance of the company and how it can affect it in the future?

EXHIBIT 1: BEYOND MEAT CLOSING SHARE PRICE AND VALUATION (MAY-JULY 2019) Note: = launch price; RPS = revenue per share Source: Compiled by case authors based on data from "Beyond Meat, Inc. (BYND)," Yahoo! Finance, accessed August 15, 2019, https://uk.finance.yahoo.com/quote/BYND?p=BYND; Trefis Team and Great Speculations, "Beyond Meat's Valuation: Are Investors Overpaying for This Meal?," Forbes, July 1, 2019, accessed July 7, 2019, www.forbes.com/sites/greatspeculations/2019/07/01/beyond-meats-valuation-are-investors-overpaying-for-this-meal/\#7518750742, 2a; Akane Otani, "Beyond Meat's Shares had their Best Week in Months," The Wall Street Journal, January 10, 2020, accessed February 3, 2020, www.wsj.com/articles/beyond-meats-shares-are-having-their-best-week-in-months-11578673462. EXHIBIT 2: BEYOND MEAT FINANCIAL PERFORMANCE (2016-2018) Source: Compiled by case authors based on data from Trefis Team and Great Speculations, "Beyond Meat's Valuation: Are Investors Overpaying for This Meal?" Forbes, July 1, 2019, accessed July 7,2019 , www.forbes.com/sites/greatspeculations/2019/07/01/beyond-meats-valuation-are-investors-overpaying-for-this-meal/\#7518750742 2a; Beyond Meat, Inc., Form S-1 Registration Statement under the Securities Act of 1933: Beyond Meat, Inc., US Securities and Exchange Commission, 2pril 22, 2019, accessed July 6, 2019, www.sec.gov/Archives/edgar/data/1655210/000162828019004543/beyondmeats-1a5.htm\#s35165BC6F018E571AD668678FA1BFAD5. EXHIBIT 3: TOP FIVE MEAT-SUBSTITUTE BRANDS IN THE UNITED STATES BY SALES VALUE, JANUARY-APRIL 2019 Source: Compiled by case authors based on data from "Sales Value of the Leading Frozen Meat Substitute Brands in the United States in 2019 (in millions US dollars)," Statista, June 2019, accessed August 12, 2019, www.statista.com/statistics/963518/sales-value-frozen-meat-substitute-brand/; "Sales Value Growth of the Leading Frozen Meat Substitute Brands in the United States in 2019," Statista, June 2019, accessed August 12, 2019, www.statista.com/statistics/1022080/sales-growth-frozen-meat-substitute-brand/

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