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In order to meet the changing demands of consumers, REX Ltd are required to incorporate changes within the company. Nowadays, passengers are favoring airlines' that provide extended services at low fares. Furthermore, the passenger profile has changed with more consumers being more economically minded. During FY2019, REX Ltd provided a donation of $320,000 to community causes around the network (Annual Report, 2019). Rex Ltd responded to the devastating Australian droughts by establishing a $1 million Rex Drought Relief Fund (Annual Report 2019, pg. 19). REX Ltd also partnered with the Foundation for Rural & Regional Renewal (FRRR) and raised another $26,860 for drought and flood-affected regions.In order to meet the changing demands of consumers, REX Ltd are required to incorporate changes within the company. Nowadays, passengers are favoring airlines' that provide extended services at low fares. Furthermore, the passenger profile has changed with more consumers being more economically minded. During FY2019, REX Ltd provided a donation of $320,000 to community causes around the network (Annual Report, 2019). Rex Ltd responded to the devastating Australian droughts by establishing a $1 million Rex Drought Relief Fund (Annual Report 2019, pg. 19). REX Ltd also partnered with the Foundation for Rural & Regional Renewal (FRRR) and raised another $26,860 for drought and flood-affected regions.