Could you please simplify this question for me. I am failing to understand what is expected and how to actually approach this question.

An operation cannot simultaneously excel on all competitive dimensions. This means prioritising the competitive dimensions is important so that organisations can align their operations towards high priority dimensions. Briefly emphasise this point

Within a 12-minute presentation, discuss prioritising the supply chain operations' preferences under each stage of the product life cycle (Introduction, Growth, Maturity and Decline). Bring some examples (minimum two) for each stage (focus could be on products and/or services). Can be combined (products/services justify. Convincing arguments