Country: Belgium

7. Based on your research of the country, would you need to develop a local campaign to advertise in this market or would you be able to utilize a standardized global campaign? How would you execute your chosen campaign approach? Write at least one fully developed paragraph.

Support your choice. Note: Review the material Chapter 16 of the textbook regarding International IMC campaigns. A localized approach means you need to adapt the advertising strategy you would utilize in the U.S. to appeal to the local market (the country you researched). A standardized approach means you would advertise in your researched country in the same way you would advertise in the U.S. -- your advertising message and forms of media would not change.

8. How would you characterize the advertising commonly used in your country? Based on what you have learned about this country, how would your advertising strategy differ from the approach used in the U.S.? Write at least one fully developed paragraph.