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COUNTRY - GERMANY and PRODUCT LAUNCH - DARE MAPLE COOKIES. COULD YOU PLEASE PROVIDE CLEAR EXPLANATION BELOW FACTORS BASED ON COUNTRY AND PRODUCT MENTION ABOVE
COUNTRY - GERMANY and PRODUCT LAUNCH - DARE MAPLE COOKIES.
COULD YOU PLEASE PROVIDE CLEAR EXPLANATION BELOW FACTORS BASED ON COUNTRY AND PRODUCT MENTION ABOVE
- History and geography
- How do they specifically impact business, trade, and consumers.
- General economic conditions
- Be sure to consider average and scope of consumer income levels, currency, how this country compares to their region and the world
- Market size and segmentation
- Include statistics (actual #'s) for country population, segments and key demographics, comment on market/segment size and opportunity overall and specific to this product (ie. which segment(s) would you target?)
- Literacy and Education
- Summary info and only include details and stats if relevant and if they will impact marketing effectiveness
- Government and Political Climate
- Review and consider parties, stability, consumer and business laws, and overall impact on business and consumer
- Cultural Factors
- Consider all elements of culture and how these factors influence businesses and consumers and their behaviour and motivations.
- Comment on how culture might affect the acceptance of this product, or not
- Technology
- How technologically advanced is this country? Consider and comment on consumer and business access to and use of technology.
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