CountryManager Simulation Report

$1.$ Highlights of Target Markets and Marketing Plan Evolution

Year $1$

Target Market: Mexico

Marketing Plan: Focused on the sizable and expanding population, advanced healthcare infrastructure, and high demand for consumer healthcare products.

Adjustments Made: Constructed a new plant in Argentina, produced medium tube paste, and initiated a campaign in the Economy section.

Results & Outcome: Brand Equity: $47,$ Unit Sales: $43\mathrm{.}7$ million.

Year $2$

Target Market: Brazil

Marketing Plan: Custom ads and promotion budget allocated for various product categories.

Adjustments Made: Introduced new custom ads in Brazil, shifted production to Argentina plant.

Results & Outcome: Brand Equity: $44,$ Unit Sales: $9\mathrm{.}5$ million.

Year $3$

Target Market: Brazil

Marketing Plan: Continued custom ads with increased budget and expanded distribution channels.

Adjustments Made: Introduced new custom ads, expanded distribution channels, and increased production capacity in Argentina.

Results & Outcome: Brand Equity: $61,$ Unit Sales: $54$ million.

Year $4$

Target Market: Brazil

Marketing Plan: Maintained previous strategies with a focus on profit margin.

Adjustments Made: Kept strategies consistent to maintain profit margins, provided additional benefits to other regions.

Results & Outcome: Brand Equity: $69,$ Unit Sales: $190\mathrm{.}2$ million.

Year $5$

Target Market: Brazil

Marketing Plan: Advertising campaigns with no creation costs and an allocated budget.

Adjustments Made: Continued advertising campaigns with a budget of $90\mathrm{.}0$ million BRL$.$

Results & Outcome: Brand Equity: $71,$ Unit Sales: $344$ million.

Year $6$

Target Market: Brazil

Marketing Plan: Modified custom ads and added new SKUs with price increases.

Adjustments Made: Changes to custom ads, added new SKUs, and increased prices.

Results & Outcome: Brand Equity: $73,$ Unit Sales: $388\mathrm{.}7$ million.

Year $7$

Target Market: Brazil

Marketing Plan: Further changes to custom ads and product additions.

Adjustments Made: Modified custom ads, added new SKUs, and adjusted prices.

Results & Outcome: Brand Equity: $73,$ Unit Sales: $343\mathrm{.}9$ million.

$2.$ Firm$$s Performance Objectives and Actual Performance

Performance Objectives: Initially focused on establishing the business in Mexico and later shifted to building a strong presence in Brazil.

Actual Performance: Improved over the years, with increasing brand equity and unit sales in Brazil.

$3.$ Key Success Factors in CountryManager

Recommendations:

Continuously analyze market trends and adjust strategies accordingly.

Invest in effective advertising campaigns tailored to the target market.

Optimize production and distribution channels for efficiency.

Stay agile and be ready to adapt to changing market conditions.

$4.$ Company Positioning for the Future

Strengths: Established brand equity, consistent market leadership in Brazil.

Weaknesses: Dependency on the Brazilian market, potential challenges with economic shifts.

$5.$ Takeaways from the Simulation Experience

Hard Skills Learned:

Market analysis and strategy development.

Budgeting and resource allocation.

Product positioning and advertising effectiveness.

Soft Skills Learned:

Adaptability to market changes.

Decision$-$making under uncertainty.

Effective communication within the team.

Impact on Professional Career:

Enhanced strategic planning skills.

Improved ability to navigate dynamic business environments.

Developed a deeper understanding of market dynamics and consumer behavior. Make it a report