Course: Bs in Hospitality Management

For Industry Analysis choose airlines

Application Questions and Exercises 1. Reflecting on Career Implications Advancing your career requires constant scanning, monitoring, and intelligence gathering to find out not only about future job opportunities but also to understand how employers' expectations are changing. Consider using websites such as Linkedin to find opportunities. Merely posting your resume on a site such as Linkedin may not be enough. Instead, consider in what ways you can use such sites for scanning, monitoring, and intelligence gathering. Curate the types of career options available to you. On Linkedin, job postings are grouped in various ways. Employers list desired skills and experience. Browse a number of these postings in order to identify trends concerning the types of skills that are currently in demand. To find compensation levels, join Linkedin and ask experts. Compensation is a very tricky topic, though, because companies will failor it to the specific skills of their chosen candidate. The point here is that you will gain from learning about the job market in your fields and how your specific skills and capabilities match up with what the market values. A related topic to consider is the value of experience. Assess why employers value experience in addition to skills and training. Realize that once you progress through your careers, you will gain subtle and powerful capabilities related to, for example, leadership, handling complex situations, and stakeholder relations SWOT Analysis: As an analytical method, SWOT analysis is applicable for individuals as it is for firms. It is important for you to periodically evaluate your strengths and weaknesses as well as potential opportunities and threats to your career. Such analysis should be followed by efforts to address your weaknesses by improving your skills and capabilities. The SWOT analysis directly pertains to individuals, and in effect, grasp how it applies to you personally. A useful exercise is to complete a SWOT analysis on yourself themselves and then pair with another classmate and share reviews. The next step is to make a plan to address your weaknesses. Plans may be of two types. One is to develop weak skills to the point they are not weaknesses. Two is to make a plan to avoid the weakness. For example. if you are weak at quantitative analysis, then you could pursue a career, such as copywriting. that does not rely on that skill so much. The point here is that you should be aware of your SWOT profile and plan your career accordingly. . General Environment: The general environment consists of several segments, such as the demographic, sociocultural, political/legal, technological, economic, and global environments. It would be useful to evaluate how each of these segments can affect your career opportunities. Identify two or three specific trends (e.g., rapid technological change, aging of the population, increase in minimum wages) and their impact on your choice of careers. These also provide possibilities for you to add value to your organization. 2. Industry Analysis Select one of the following industries: personal computers, airlines, or automobiles. For this industry, evaluate the strength of each of Porter's five forces as well as complementors. 3. CEO Application Imagine yourself as the CEO of a large firm in an industry in which you are interested. Please (1) identify major trends in the general environment. (2) analyze their impact on the firm, and (3) identify major sources of information to monitor these trends. (Use Internet and library resources.) 4. Strategic Groups Analyze movements across the strategic groups in the Philippine hotel industry. How do these movements within this industry change the nature of competition