Course: Integrated Marketing Communications

Web: https://www.valor.es/en/chocolate/milk-chocolate-0-sugar-added/ (SPAIN)

Product - Brand: Valor Milk Chocolate 0% sugar added.

Use the web to develop the following: 1. Channel Insight (Current): - What is the most important thing in "Valor Milk Chocolate" communication points? (Media: Indoor, Social networks, OOH & influencers).

Example: The brand needs to use all possible means to reinforce the product

2.- Vehicles for the brand (Vision to the future - New campaign). Be disruptive, be different, propose different things for the media. Be different and creative at the points of contact with the media you choose for the brand (Media: Indoor, Social networks, OOH & influencers).

(Example: The whole category do this and we are going to do it differently).