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course: Introduction to PR/Advertising Research In Chapter 2 you are introduced to three types of publics essential to communications programs: external publics, internal publics and
course: Introduction to PR/Advertising Research
In Chapter 2 you are introduced to three types of publics essential to communications programs: external publics, internal publics and intervening publics. While reaching each of these publics plays an important role in achieving success in public relations and advertising programming, which of the three publics do you believe, overall, is most critical to success? Be sure to carefully explain and defend your choice.
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