Course learning outcome: Apply critical thinking and technical skills to solve authentic marketing problems [AQF S2, S3].Learning objectives: In Assessment 2 you addressed parts of the Collect and Analyse [CA] steps of the CADDIE planning process. In Assessment 3 you build on this and work through the Design and Develop [DD] steps of the CADDIE planning process and demonstrate an understanding of the business-marketing planning process.Scenario: Shaver Shop has approached your boutique retail marketing consultancy and is seeking recommendations on developing a new larger format store concept store. This will be a free-standing store with a much bigger footprint [approximately 30% larger]. This larger format will allow them to potentially appeal to new sections of the market potentially with new total product offerings. Consequently, Shaver Shop is seeking your input on new store location, product adjustments and a launch plan.Task: Specifically, your recommendations are to cover:Location - the actual location you recommend for this first larger format store [a specific street address not just a suburb]. You will access an online database [ABS Quickstats] to support your recommendation.Customisation of the 'Total Product'- as this store has a much larger footprint [i.e. it is much bigger] there is much more scope to make a more substantial product offering. Given this extra space, the various adjustments and augmentations you suggest are made to the Shaver Shop's standard product offerings to 'better' meet the needs of the target market [and/or new target markets] in this new location and further differentiate them from the competition. A degree of experimentation is encouraged as this is a 'concept store'.Launch Communications Plan- a bullet point launch communications plan for the first 100 days of this new outlet. This plan recognises that for a new outlet 'priming the pump' of the sales pipeline by attracting lots of 'first time' customers is a key task. What offers will reduce risk and encourage trial?