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Course: Managing innovation. Yervoy case: What are the likely reasons for the fact that initial breakthrough came from a university? Why did it take so

Course: Managing innovation. Yervoy case:

What are the likely reasons for the fact that initial breakthrough came from a university?Why did it take so long to transform a brilliant scientific idea into a useful product? In the end, why was it Medarex that could produce a product candidate? Why did Medarex engage in the collaboration with Bristol Myers Squibb? Why do you think that Bristol Myers Squibb acquired Medarex in 2009 and why did Medarex' owners sell?

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