Course: Marketing

Article Link: link to the article: www.bain.com/insights/what-chinese-shoppers-really-do-but-will-never-tell-you/

Patterns of Chinese shoppers

From the article Chinese shoppers, read and try to reflect on the following questions: 1. Can you identify at least two research problems/opportunities from this article? Identify relevant variables for each research problem you propose. 2. How was the survey conducted? What was the sample size? Can you support or critic with some explanations of the data collection method? 3. Can you draw a conceptual model connecting your identified variables with paths (appropriate arrows) to represent the nature of relationships between variables reflecting the results from this research study?

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