Course Section Code: BU1073 (Introduction to Marketing) Value Component Description NA Type Exploratory paper As an exploratory paper, the purpose of this assignment is to explore and gather relevant information in order to answer a key question (see below) and then write a paper with your findings NA Weight The weight of this assignment is 20 % (or 20 points out of 100) Customer Satisfaction N/A Topic NA 10/20 Purpose Your assignment should answer the following question "What are the key factors that influence customer satisfaction? Content Specifically, your assignment should describe and discuss three key factors that can help companies meet and/or surpass customer expectations The content must be organized as follows: 1. Presentation (introduction) 2. Customer satisfaction key factors (description) 3. Customer satisfaction (discussion, why they are important?) 4. Conclusions 5. References list Successful assignments should accomplish a) Clear and logical structure within the text; and b) clear discussion points and fluent arguments to support the discussion points. Plagiarized content will be graded as zero Style Font size: 12pt Line Spacing: 1.15 Margins: Normal (2.54 cm. Top, bottom, left, right) 5/20 Length Between 3-5 pages Reference List Required: At least five different sources references 5/20 Citation: List your references including the author's name, book or article title, place of publication, URLs (if online resource) Course Section Code: BU1073 (Introduction to Marketing) Value Component Description NA Type Exploratory paper As an exploratory paper, the purpose of this assignment is to explore and gather relevant information in order to answer a key question (see below) and then write a paper with your findings NA Weight The weight of this assignment is 20 % (or 20 points out of 100) Customer Satisfaction N/A Topic NA 10/20 Purpose Your assignment should answer the following question "What are the key factors that influence customer satisfaction? Content Specifically, your assignment should describe and discuss three key factors that can help companies meet and/or surpass customer expectations The content must be organized as follows: 1. Presentation (introduction) 2. Customer satisfaction key factors (description) 3. Customer satisfaction (discussion, why they are important?) 4. Conclusions 5. References list Successful assignments should accomplish a) Clear and logical structure within the text; and b) clear discussion points and fluent arguments to support the discussion points. Plagiarized content will be graded as zero Style Font size: 12pt Line Spacing: 1.15 Margins: Normal (2.54 cm. Top, bottom, left, right) 5/20 Length Between 3-5 pages Reference List Required: At least five different sources references 5/20 Citation: List your references including the author's name, book or article title, place of publication, URLs (if online resource)